Privacy Policy

Depending on how you use DAD, we may collect:

• Contact details such as your name, email address and information you submit through website forms or advertising lead forms, including TikTok Lead Generation forms.
• Account and profile information such as login details, preferences, goals, programme selections and membership information.
• Fitness and progress information such as workouts, exercise history, body measurements, weight, progress records, nutrition information, body-scan data and transformation photos when you choose to provide them.
• Optional Android Health Connect information when you explicitly connect it, limited to the read permissions you grant for steps, distance, exercise sessions, active calories, sleep duration, resting heart rate and heart-rate variability (HRV). DAD stores daily summaries and the Health Connect permission categories you granted, rather than writing data back to Health Connect.
• Purchase and transaction information relating to digital products, memberships or store purchases. Payment-card details are generally processed by the relevant payment provider rather than stored directly by DAD.
• Technical information such as device type, browser, app activity, IP address, diagnostics, cookies and similar technologies.
• Community information you choose to publish to the signed-in DAD member community, such as a display name, bio, training focus, posts, comments, reactions and optional shared images, together with private moderation records such as reports, Community Standard acceptance and your blocked-member list.
• AI Coach information such as questions you ask DAD AI Coach, its responses, relevant DAD account context used to personalise those responses and any AI-response reports you submit.
• Communications you send to us, including support, ambassador, collaboration or other enquiries.

We use personal information to:

• provide and personalise DAD training, nutrition, progress, coaching and membership features;
• create and manage accounts, purchases, access rights and customer support;
• respond to enquiries and follow up on leads you submit;
• send marketing or product updates where you have consented, or where otherwise permitted by law;
• operate, secure, troubleshoot and improve our website, app and services;
• measure campaign performance and understand how people use DAD;
• moderate the member community, enforce Community Standards and review reports about community content or AI Coach responses;
• prevent fraud, misuse or security incidents and comply with legal obligations.

Health Connect is optional and is available only through the packaged DAD Android app. DAD requests read-only access to steps, distance, exercise sessions, active calories, sleep duration, resting heart rate and heart-rate variability (HRV). You can grant only the categories you want and can revoke access at any time in Android Health Connect settings.

When you choose to sync Health Connect, DAD converts the permitted records into private daily summaries linked to your DAD member account. Those summaries may be displayed in My DAD and used as supporting context for activity, recovery, readiness and weekly or monthly progress reviews. DAD does not use Health Connect data to diagnose medical conditions and does not write workouts, weight, body-fat information or other data back into Health Connect.

Health Connect information is not sold and is not used for advertising, marketing, creditworthiness, insurance decisions or unrelated profiling. It is shared only with service providers that are necessary to securely host and operate the DAD account and app, subject to the safeguards described in this policy.

DAD does not request background Health Connect access. Syncing occurs while you use or resume the Android app, or when you choose Sync Now. Revoking Health Connect permissions stops future collection from that source. You can also request deletion of eligible DAD account data using the Delete Account & Data page in the app.

The DAD member community is an optional signed-in feature. Before joining or interacting, members are asked to accept the current DAD Community Standard. Community profiles, posts, comments, reactions and images you deliberately share may be visible to other signed-in members. Private progress records, transformation photos, BodyScan records and Health Connect data are not posted to the community automatically.

Members can report posts or comments for review and can block another member. Blocking hides that member's community profile and content from the person who blocked them. Your blocked-member list and the reports you submit are not displayed publicly to other members. Administrators may access moderation records where necessary to investigate reports, enforce the Community Standard, protect users and operate the service.

DAD AI Coach uses the question you submit together with relevant information already saved in your DAD account—such as your goal, training history, readiness, nutrition logs, BodyScan trends and progress—to generate a personalised fitness-coaching response. The question, response and associated context may be processed through the AI service used by our application platform for the purpose of generating that response.

AI Coach conversations are stored with your DAD account so the feature can maintain context. You can report an unsafe, harmful, inappropriate or incorrect AI response for review. AI Coach is intended for general fitness guidance and is not a medical diagnosis or treatment service.

If you submit a DAD lead form on TikTok or another advertising platform, the information you enter may first be collected by that platform and then made available to DAD. The platform processes information under its own privacy terms as well as the choices you make in the form.

DAD uses lead-form information to respond to your request, provide information about the DAD fitness app, programmes, products or membership, and—where you have agreed—to send relevant marketing communications. You can opt out of marketing at any time by using an unsubscribe option where provided or by contacting us.

Where UK GDPR, EU GDPR or similar data-protection law applies, our legal bases may include:

• Contract — where processing is needed to provide a service, product or membership you request.
• Legitimate interests — for reasonable business purposes such as service improvement, security, customer support and appropriate direct marketing, balanced against your rights.
• Consent — for activities such as optional marketing, certain cookies and processing of sensitive fitness or health-related information where consent is required.
• Legal obligation — where we must keep or disclose information to comply with law.

Some fitness, body-composition or health-related information may be treated as special-category data. Where required, we process that information with your explicit consent or another lawful condition. You can withdraw consent for future processing, although this does not affect processing already carried out lawfully.

We do not sell your personal information. We may share information only as reasonably necessary with trusted service providers that help us operate DAD, such as website/app hosting, ecommerce, payment processing, authentication, analytics, communications, advertising, fitness integrations, AI-response processing and technical support providers.

If you choose the automated 3D BodyScan, the front and side scan images you capture, together with the age, scan profile, height and weight you enter for that scan, are sent to Bodygram so it can perform the requested body-measurement, body-composition and avatar analysis. DAD then stores the resulting scan information and the private images associated with your member account. You do not need to use the automated BodyScan to use the rest of the DAD app.

We may also disclose information where required by law, to protect users or DAD, or in connection with a genuine business reorganisation or transfer, subject to appropriate safeguards.

Some service providers may process information outside the UK or European Economic Area. Where data-protection law requires it, we use recognised safeguards such as adequacy decisions, approved contractual protections or other lawful transfer mechanisms.

We keep personal information only for as long as reasonably necessary for the purpose it was collected, including providing services, maintaining records, resolving disputes, meeting legal or accounting requirements and protecting DAD from fraud or misuse. Marketing information is retained until you opt out or it is no longer reasonably needed.

Signed-in members can permanently delete their DAD account and eligible associated app data from the Delete Account & Data page. People who cannot sign in can use the same public web page to submit a deletion request for verification. Account deletion removes the registered DAD app account and eligible DAD records and active file references linked to it. Underlying hosting storage or technical backups may be subject to the platform provider's deletion and retention processes. Where an active Polar DAD+ billing profile exists, DAD attempts to cancel it and request billing-profile anonymisation before the app account is removed. Historic payment, tax, fraud-prevention, legal or security records may still be retained where required or permitted by law or by the relevant payment provider.

Depending on where you live, you may have rights to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• request deletion of eligible information;
• restrict or object to certain processing;
• request transfer of information in a portable format where applicable;
• withdraw consent at any time where processing relies on consent;
• object to direct marketing at any time.

You can delete your DAD account using the Delete Account & Data page in the app or at the public DAD web deletion page. For other privacy rights, email info@dadbodytransformation.com. We may need to verify your identity before completing a request.

You may also complain to the data-protection authority in your country. In the UK this is the Information Commissioner's Office (ICO); in Ireland it is the Data Protection Commission (DPC).

DAD may use cookies, local storage, pixels, analytics tools and similar technologies to keep the site working, remember preferences, understand performance and measure advertising. Where required, non-essential technologies are used only with your consent. You can also control many cookies through your browser or device settings.

We use reasonable technical and organisational measures intended to protect personal information against accidental loss, unauthorised access, alteration or disclosure. No internet or storage system can be guaranteed to be completely secure, so we continually review and improve our safeguards.

DAD services are not designed to knowingly collect personal information from children who cannot lawfully provide consent in their country. If you believe a child has provided personal information without appropriate permission, contact us and we will review the request promptly.

We may update this Privacy Policy as DAD services, technology or legal requirements change. The current version will be posted on this page with an updated date.

For privacy questions, requests or complaints, contact DAD BODY TRANSFORMATION™ at info@dadbodytransformation.com.