Questions, Answered

Determination. Action. Discipline. The philosophy behind the brand: Determination starts it, Action builds it, Discipline transforms it — and Transformation is the result.

All live purchases are made through our Shopify store. Shop Now links go directly to live products; future products remain clearly marked as previews or concepts until ordering opens.

Yes. UK shipping is handled at checkout via our Shopify store, with options shown there before you pay.

Yes, we ship to Ireland. Shipping options and rates are displayed at checkout on the Shopify store.

Pre-order is not shown as live until the purchase link, pricing and release details are confirmed. Until then, upcoming pieces appear in Coming Soon and the Concept Lab as previews only.

New drops happen regularly. The best way to catch them is to join the DAD community for early access to new drops, pre-orders and exclusive releases.

Each product on the Shopify store has a full size guide with measurements. When in doubt between sizes, size up for a relaxed fit or down for a performance fit.

Yes. We work with athletes and community members who live the DAD standard. Send your story and social handles to our official contact address and use Ambassador Enquiries as the subject.

Visit our contact page for direct enquiry desks covering general, order, wholesale, collaboration, ambassador and supplier enquiries.